Sugar Up In Desi Style
Story By: Vanessa Ho
Photos By: Vanessa Ho & Nurul Deanna
Indian Sweets. Its concentrated sugariness is what attracts people with a sweet tooth. There is a wide variety of sweets originated in the different parts of India. A great example is North Indian Sweets that is notable for its popular intense sweetness.
A cosy little shop that sells such bona fide Indian sweets is Moghul Sweet Shop. It lives up to its customers’ expectations as they receive high demand for their sweets daily.
Moghul Sweet Shop has made their mark here in Singapore, having opened 25 years ago. One of the shop attendees, Sundeep Singh Bedi, 33, says that they specifically specialise in North Indian sweets.
“My uncle opened this shop around 25 years ago and decided to sell North Indian sweets as we are from North India,” says Sundeep.
The years pass by as more people from India migrate to Singapore. With numerous reproductions of Indian sweets, locals are not able to receive the same satisfactory on their taste buds when they were back home.
“There is a lot of Indian people here and they are not able to purchase the proper Indian sweets. This is one of the reasons why we open up an Indian sweet shop,” explains Sundeep.
Their price range depends on the quality of the sweets such as it hitting up to $40 per kilogram for the cashew nuts and going down to $25 per kilogram. The smaller sweets are priced affordably. An example is a piece of Badam Burfy that amounts to $1 only.
Undoubtedly, an established confectionery like the Moghul Sweet Shop has strong and loyal customers that accumulates over the years. Many visit them weekly to replenish their cravings for authentic Indian sweets and some even daily!
“Many of our loyal customers thank us for opening our shop here as they can get their favourite Indian sweets with convenience,” says Sundeep.
Needless to say, the shop enters their busy period in the midst of preparing for the festival of lights, Deepavali. The hectic stretch does not cover two or three weeks before Deepavali as it goes all the way months in advance and the aftermath.
“Without question, it is crazy over here during the Deepavali period and many people buy the treats one or two months before the festival and it goes continuous after that as well,” elaborates Sundeep.
As the 33-year-old shop attendee ponders, Sundeep thinks about an alternative career he would venture in if his uncle did not open the Moghul Sweet Shop.
“I don’t know, really. I can only see myself running this sweet shop and nothing else,” he laughs.
Sundeep and his family’s hard work have paid off with fruitful results as they constantly receive requests from customers to expand their business at other parts of Singapore.
“At the moment, we are planning to open more outlets. It is not confirmed yet,” says Sundeep.
Do visit them at 48 Serangoon Road, Singapore 217959. Contact them at 6392 5797 for bookings or further enquires. Opening Hours: 09:30 – 21:30 daily.