SWEET | Content Creation - A Chase or a Way of Life?

Singapore's Arcade Ninja, Umehara Keiji, shares how easy it is to create content  with our CATCH Editor through a dart challenge!

Story & Photo by Nursriwati Yusri

What is content creation? By definition, content creation is the contribution of information to any media and, specifically, to digital media for an end-user/audience in specific contexts. Some live a life where they force themselves to create content, be it to achieve their desired amount of views or even to please the marketers that have invested in them.

Instead of sitting down and pre-planning the videos, some even create content based on what is happening in their daily lives through vlogging. One such example is 27-year-old local YouTuber, Umehara Keiji.

Many know him as the ‘Arcade Ninja’ on YouTube. With over 40,000 subscribers, it’s no surprise that Umehara Keiji’s videos are often found in the list of Singapore’s top 50 trending videos. CATCH decided to put his content creation and vlogging skills to the test in Nanyang Polytechnic’s spin-off of an arcade at the T-Junction.