SPICY | The Singaporean Sweetheart
CATCH managed to get up-close with the current talk of the town, Xavier Lur, to find out his secret to content creation and how he does it.
Story by Nursriwati Yusri | Photos by Xavier Lur
He is popularly known for his ability to make the ordinary look extraordinary through pictures. The quality of the edits often leaves aspiring photographers in awe.
Xavier Lur, 23, goes by the username ‘@XavierLur’ on Twitter, and his tweets often leave people wondering if they are sponsored. Xavier creates content out of his own passion and pocket.
But if he is so good at it, why does he refrain from sponsorships?
Xavier feels that there would be an obligation to curate positive posts about a brand or product should he be sponsored by them.
When asked what was his secret to content creation, Xavier gave not one but two valuable tips. Firstly, take the effort to make your photos look good.
Secondly, be one of the first to post about a new event or product. According to him, being one of the first to publish plays an important role in content creation. As such, he would make it a point to note down any upcoming events of interest happening in Singapore and then try his best to attend them on the first day.
However, this does not mean that Xavier actively researches on the latest happenings. Rather, he gets the information off his Facebook news feed, the daily papers, or through word-of-mouth from his friends. Guess we were all wrong; he doesn’t have a crystal ball to predict upcoming events!
Some people might think that Xavier does what he does for the fame or money, but this is proven otherwise. During his polytechnic days, Xavier used to work at an advertising agency (Ogilvy & Mather) helping brands create engaging content on social media. Despite serving in the army at present, he still continues to do what he loves.
But with the chase of being an online influencer on the rise, the patriotic photographer is often confused as an influencer. To find out what he sees himself as, CATCH decided to ask Xavier to choose one out three options- a photographer, an influencer or a content creator?
“I would say both a photographer and content creator, but the irony is that I don’t intend to pursue any of the two as a career in the future even though I have passion in photography and creating content. I will be studying business IT in university and will most likely do something related to technology next time. I don’t see myself as an influencer because I don’t exactly influence people online through my posts. I just share beautiful photos and interesting places with Singaporeans on Twitter.”
His favourite work so far would be his “Ramadan in 30 seconds” video. A tremendous amount of effort went into shooting and editing. Xavier even had to learn a bit of Adobe After Effects to produce the video. The hard work paid off as it was well-received by many Twitter users, especially the local Muslim community.
It’s to no surprise that through his actions, Twitter users have started to dub him as the ‘Singaporean Sweetheart’. As much as he feels honoured with the new nickname, he humbly believes that there are many others who deserve that title more than he does. Thus, he does not feel the pressure to live up to his name.
“I will still continue to do what I love to do regardless of what people think of me, be in a positive or negative manner.”
Here’s a fun fact about Xavier : he sold his technology blog when he was just 16 years old! He has experience at 'Yahoo!' as a technology writer and even helped 'Microsoft Asia Pan Pacific' plan its digital advertising strategy whilst working as a freelance digital strategist.
When asked what advice would he give to budding photographers or content creators, he asserted, “Finding a unique persona is crucial in this overcrowding online community of photographers and content creators. Always ask yourself – how to stand out from the rest? I think a quintessential example would be my poly classmate – Preeti Nair, or better known as “Preetipls”. Her unique personality and quirky content made her stand out from the rest of the YouTube content creators.”
As the interview concluded, we decided to ask if he would continue to take pictures had the Internet not existed and he gave an answer that did not disappoint. He said yes! This goes to show that with or without the Internet, we can still expect quality pictures from the Singaporean sweetheart!