CHOW IT DOWN
Chancing upon an image on Pinterest ignited a great sense of aesthetic pleasure in food styling for Alicia Chow, and she has never looked back since
Words by Belle Lim | Photos by Alicia Chow
Alicia Chow, or Ally in short, is a recipe developer and food photographer-cum-stylist. Last December, the 26-year-old decided to take a leap of faith and embarked on a journey of self-employment.
Ally runs her own recipe blog and Instagram account (@poutandchow) to connect with like-minded individuals who are mindful of their body, diet and wellbeing. Her aim is to encourage people to listen to the needs of their body and feed themselves with easy self-made dishes.
In addition to the above mentioned, the part-time food stylist also takes on the job of a content creator. Most of her work assignments comprise of developing recipes using the client’s product, as well as telling their brand story through her styling and photography skills.
To name a few, she was previously given the honour of developing digital content for Farmers Union Yogurt Singapore, as well as Sadia Chicken Singapore for social media. The process was challenging yet rewarding, because it allowed Ally to see how it was possible for her to execute their vision.
As a visual learner, Pinterest, Instagram and YouTube are her go-to sites to discover new trends, colour palette and taste palates of different culinary backgrounds. The layouts and illustrations of fashion magazines play a big part in her video concepts, whereas her pictures are inspired by the minimalistic and wabi-sabi way of life.
The food stylist sees herself being a working mom of two 10 years from now, while owning a social kitchen on her own. Her idea of a social kitchen is a place where people can come together and learn how to cook, while making friends with like-minded individuals.
To Ally, that space sparks joy, self-care and authenticity for people who yearn to become professional food stylists, or simply learning how to cook.
“Be patient with your progress. Stay inquisitive and learn to embrace others’ opinions.”