LIGHTS, CAMERA, ACTION
If you think the media industry is all about glitz and glamour, think again
By: Heidi Chan
You flash your sponsored billion dollar colgate shiny white teeth, as you wave giddily at the flashing lights and non-stop clicking of the cameras ringing like a melody in your ears. You soak up the crazy atmosphere of your fans screaming in the background, stopping by one of them to pen down your signature on the writing pad that she has been holding for hours. You return the pen to her and blew her a little kiss before waving her off, leaving her screaming in a distance.
Well, stop dreaming and return to reality.
A production never happens overnight. A lot of thought, perspiration and hard work goes into each and every step of the journey to the creation of a production. Behind every production nestles a crew. In reality, you don’t just expect a production to happen. There is a lot of preparation work to be done. From planning, to script writing, to deciding on the various locations and cast is essential before any actual production filming takes place. More work goes into the filming sessions. After the shots have been taken, the editors would have to cut and edit them to form the various scenes. If you think you are done, no you are not. After a film is finished, you would still need to brand and image the film for the market out there.
All these procedures can take months or even years to complete depending on the scale of your project.
To understand the media industry a little further and more in depth, Catch has managed to clinch an interview with a local producer cum director, Leow Leong Ju, who has recently started up his own production house, Kaleidoscope Art.
THE CHALLENGES FACED IN THIS INDUSTRY
We talked to him about what are some of the obstacles he has faced upon walking the journey of a media production.
He humbly told us that the operation costs are too high, even locally. Young talents are too idealistic. In fact, it is literally back breaking to make a living from being a producer or a director. There is a ton of physical work involved and what you earn basically breaks even with what you have to fork out to produce the project most of the time.
THE REAL MEDIA INDUSTRY FROM A PRODUCER/DIRECTOR’S PERSPECTIVE
“I personally feel that the media industry is not any different from any other industry, be it engineering or accounting.” He continued to add on that many have mistaken and adjudged that this job is fun and glamourous but in fact they don’t see the hard work and effort put in behind the scenes.
BALANCING WORK AND LIFE
Many feel that the working hours of the media industry is quite odd but that may not necessarily be the case. It truly depends on the nature of your job and what your role is in the industry itself.
“It is true though, that our working hours can be very long. But as long as you manage your time properly, I believe that we would definitely have time for both work and personal life.”
Leong Ju then elaborated on how he manages to spend time with his family during his off days or whenever he does not have any projects on hand.
MEDIA INDUSTRY VS OTHER INDUSTRIES
Leong Ju highlights that the media industry is no different from any other industry. It should not be viewed as a different industry either. At the end of the day, it is just another job. Hard work, dedication and effort is needed to be successful in what you are doing, no matter what job you are doing.
THE PROS AND CONS OF THE MEDIA INDUSTRY
The media industry strives on a lot of passion and creativity.
“Probably the biggest advantage of this industry to me, is the endless possibilities waiting to be explored where creativity can be expanded and we are able to stimulate new ideas.” Leong Ju explained further.
These new ideas could be injected into the industry as fresh new blood.
The con would be the working hours. Long working hours deprives the media personnels of their own life many a time if they don’t know how to manage their time well.
HAPPIEST AND WORST MOMENTS IN THE MEDIA INDUSTRY
For Leong Ju, his most satisfied memory in this industry would be when he saw something that was created by him and his client had agreed and appreciated it. And of course the worst would be when his ideas didn’t get approved.
THE MEDIA INDUSTRY IN ONE WORD
“Well two words actually, hard work!”
So there are the glams and downsides of the media industry and more to be explored.
It is definitely an industry which is same, but yet different from many others. The industry is a balance of fun and games, but also hard work, dedication and effort.